I’m Justin Ross Tolentino, but you can call me Juroto for short. Welcome to my portfolio website! Here you can find some examples of things I’ve made. And just in case you didn’t know, I love making things! Logos, websites, doodles, noise, food, moves, jokes—doesn’t matter what it is really, because if there’s one thing I specialize in it’s turning ideas into reality. Kind of like a wizard except without the beard, robe, hat, and magic wand. Okay, perhaps a wizard was a bad analogy. Although it would be awesome if I could just wave my hands about and have pencils drawing by themselves, dancing to the beat of keyboards typing code, while I sat in my castle, sipping on some coffee from a dragon’s tooth goblet, coming up with ideas, but that’s a bit of a fantasy.

For now, I do all the hard work myself from a quaint duplex somewhere in the San Francisco Bay Area. When I’m not making something I enjoy hanging out with my lovely lady and our two curious cats, hunting down the best thriller and horror films, tuning into Breaking Bad, Game of Thrones, and The Walking Dead, playing my mistress PS4, and riding my bike, Green Lightning, around the bay. Currently I’m available for hire during my search for a fulltime design gig. Hopefully one where I could become a design wiz and, two, afford a bigger castle. So please send me some electronic mail if you need something made or have an idea you need help turning into reality or even if you just want to say “Hello, is it me you’re looking for?” Cause it just might be…


BA Graphic Design
2009 – 2012
California State University East Bay
Hayward, CA


Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Dreamweaver
Adobe Acrobat Pro
Corel Painter
FontLab Studio
Coda 2
Microsoft Office
Digidesign Pro Tools
Steinberg Cubase
Propellerhead Reason
Useless Movie Quotes
Song Lyrics


  • Front End Web Design
  • Responsive Web Design
  • Mobile Web Design
  • User Interface Design
  • User Experience Design
  • Wireframing
  • Website Maintenance
  • Branding
  • Identity Design
  • Logo Design
  • Letterhead Design
  • Business Card Design
  • Package Design
  • Brochure Design
  • Card Design
  • Poster Design
  • Editorial Design
  • Book Design
  • Book Making
  • Layouts
  • Copywriting
  • Font Design
  • Lettering
  • Illustration
  • Photography
  • Audio Engineering
  • Music Production
  • Idea Generation
  • Butchering Accents
  • Making Long Lists


Game Developer
Took a break from the design grind to pursue my interest in game development. Taught myself Unity and Blender and began working on my own video game.
Worked on a bunch of brands: Disney, The North Face, HP, Honeywell, Hertz, Microsoft, Storm 8, and many more.
Freelance Designer
Worked on a responsive web based brand playbook for The North Face & the rebrand of Storm 8.
Venables Bell & Partners
Freelance Designer
Worked with a team of super talented people to create a new look/visual identity/ad campaign for a new line of Reebok shoes coming out next year.
Salt Branding
Design Intern
Learned the ins and outs of working at a branding agency. Worked on multiple client projects with multiple teams. Range covers everything from identity conception to logo design, to illustrations and applications, to packaging and web, to research and production, to helping put presentation decks together.
Cushman & Wakefield
Graphic Designer
Worked closely with the marketing team for the retail division of Cushman & Wakefield San Francisco. Designed and updated various brochures/flyers, booklets, and maps. Also photographed various properties they represented, touched them up, and created store front renderings and floor plans for the marketing materials.
2011 – Present
Designed a brand new logo, visual guide, and business cards for Picsell, an ecommerce website and app that makes selling your stuff a snap.
CG Beat
Came up with a couple of rounds of logos for Computer Graphics Beat, a new social network for digital illustrators and artists.
Multimedia Graduate Program
Created a brand new logo for the Multimedia Graduate Program at California State University East Bay. Also mocked up some stationery, a responsive website, and a poster for the program applying the new logo to each element.
Six On One
Designed the packaging for a compilation CD by the California State University East Bay Jazz Ensembles.
2012 – 2013
Took the time to create and solidify my identity. Made a new logo, font, business card, letterhead, envelope, responsive CMS website, and reworked, reshot, and revamped my portfolio.
Through various resources I learned how to create a font, got up to date on HTML 5 and CSS 3, figured out responsive web design, taught myself the basics of Javascript, jQuery, and PHP, looked into a few content management systems such as Drupal, Joomla, and Concrete 5, and dove into WordPress.
2009 – 2012
Mr. Milk
Made the logo, stationery, and packaging for a milkman as part of an assignment to create an identity for a job of yesteryear.
Came up with the name, slogan, identity, and packaging for a fictitious vitamin company.
Assigned to create an identity for a new social networking site I made the logo, stationery, style guide, and packaging for a fictitious secret society.
Bear Necessities
Designed a cover for a hypothetical book based on one of the Bill of Rights. Created illustrations for the jacket along with naming the book and designing its layout.
Lost Luau
Challenged to create a restaurant menu I thought of an identity for an imaginary food truck and created a logo, illustrations, mobile app, and menu for it.
Back On The Street
Redesigned a bargain bin CD album. Created illustrations based off of research on the album and the artist and applied them to my package, booklet, and poster for the CD.
Other Projects
I’ve worked on various other projects including identities, style guides, stationeries, packaging, websites, magazine covers, editorial layouts, copywriting, books, menus, posters, illustrations, paintings, sculptures, wood works, photographs, and music production.


Under Consideration Brand New – Noted
qindex.de – Featured
csswinner.com – Nominee
visualgraphc.com – Featured
theneodesign.com – Featured
logotreasure.com – Featured
unionlosangeles.com – Featured
logo-designer.co – Featured
thedsgnblog.com – Featured
designtaxi.com – Featured
11elevendc.com – Featured
fandbnews.com – Featured
creativebloq.com – Featured
kastormag.com – Featured
brandingserved.com – Featured
abduzeedo.com – Featured
design-feed.com – Featured
cssgarden.co.uk – Featured
CSUEB Juried Art Show – Selected to Exhibit
CSUEB Juried Art Show – Pioneer Bookstore Award